A lady wearing a rucksack takes a photo of three remote standing stones using a smartphone

Whether you like to visit historic places, help to look after them, or run tours and visitor operations, you’ll have noticed the boom in local tourism following the COVID-19 pandemic.

Although this is not a new phenomenon, sustainable tourism has become a bit of a buzz word lately. But what exactly does it mean?

With the world’s biggest climate change conference, COP26, taking centre stage in Glasgow this year, every sector in Scotland is reflecting on the changes needed to tackle climate change.

Here at Historic Environment Scotland, we operate some of Scotland’s most iconic historic places as visitor attractions. While world leaders discuss global initiatives to address the climate emergency, the Scottish tourism industry is asking what can we do to make a difference?

Sustainable and responsible tourism could be a way forward.

A person wearing a high vis jacket and bike helmet stands with a bike admiring Craigmillar Castle in the distance

What is sustainable tourism?

Sustainable tourism is a way for visitors to enjoy Scotland’s stunning landscapes, wildlife, heritage, and culture, whilst reducing tourism’s negative impacts and increasing its benefits. It focuses on the tourism industry as a whole. Every step of the journey is important, from environmentally friendly ways of travel to authentic experiences at any destination. We must all work together to make tourism a real force for good.

Alongside responsible tourism, which focuses on enabling individuals and businesses to act sustainably, sustainable tourism should achieve two main goals:

  • reduce greenhouse gas emissions
  • benefit local communities and economies
black and white picture of a bearded man wearing a bowler hat and a waistcoat standing under an archway

Visitors have been visiting Scotland’s historic places as tourists for hundreds of years. How can we ensure visitors can continue visiting sustainably for hundreds more years to come? Image © Courtesy of Historic Environment Scotland (John Hay Collection)

What can sustainable tourism do for Scotland?

Tourism can have both positive and negative impacts. There are three main areas affected by tourism:

  • society and culture
  • the economy
  • the environment

The socio-cultural impact of tourism is rooted in how tourists interact with the culture and communities they visit. In 2019, Scotland saw over 150 million visitors. Any uncontrolled influx of people can place local areas under stress. In extreme cases, this can cause resentment by locals towards tourists and even the loss of traditional industries and authenticity.

However, when visitors support small local businesses (for example by buying food, gifts, and crafts made in the local area), or when they take part in authentic experiences, immersing themselves in the local history and culture, they enable communities to grow and thrive.

Two wax candles sitting side by side

Locally crafted products, like these candles produced in East Lothian and sold at nearby visitor attractions, have minimum impact on the environment.

Income from our visitors supports our local businesses, generates jobs and helps to build and maintain infrastructure which should first and foremost benefit our communities, as well as our visitors.

As visitors flock to see destinations in Scotland, our environment can also struggle to cope. More visitors mean more traffic – pedestrians and vehicles – causing wear and tear to our landscapes, more pollution, and damaging wildlife habitats.

But, if we all tread lightly and promise to leave only footprints and take only memories, we can ensure the natural environment remains a place for all to enjoy.

man stands in front of castle holding solar panels

One way to reduce our environmental impact is through renewable energy sources. At Crichton Castle, despite it being a 14th century tower house with no mains electricity supply, we have installed solar panels. This decreases our dependency on finite resources and reduces our carbon footprint.

How does tourism affect climate change?

The Scottish Government has ambitious climate change targets, and sustainable tourism has such a big part to play in our route to net-zero. Globally, tourism contributes around 8% of carbon emissions. The recent Intergovernmental Panel on Climate Change (IPCC) report has highlighted again the need to prioritise reducing emissions to avoid more than 2°C global warming by 2050.

Greenhouse gas emissions are produced by all aspects of tourism, including travel, accommodation, hospitality, and retail. Sustainable tourism can encourage visitors to lower their carbon footprint by taking fewer trips and spend longer at their destinations, choose lower carbon methods of transport and promoting energy efficiency.

How can we protect places we visit?

One of our first lines of defence is research. If we can better understand the impacts of tourism, climate change and more, we can find solutions to tackle them. It also means we’re able to take decisions that will bring the biggest benefits.

A lady wearing a rucksack takes a photo of three remote standing stones using a smartphone

While we’re out at sites – especially unstaffed sites that aren’t routinely monitored – you can help with this research. Monument Monitor is a project inviting visitors to become citizen scientists.

Photos people take of our historic places can help us identify trends, including climate change impacts, and flag issues relating to heritage crime. With the help of responsible tourists, we can ensure our sites are cared for, for future generations to enjoy.

We can also manage our impacts on the environment and host communities. Remember you are a guest, so always respect locals, wildlife and the environment.

Daisies in front of a ruined abbey

Scotland’s tourist destinations can also be a haven of biodiversity. Dryburgh Abbey in the Scottish Borders has formed large wildflower meadows. These meadows are not only a gem to look at, but also benefit pollinating insects, such as bees and other creatures in the flora and fauna.

Some of the pressures on the environment and host communities can be alleviated by hosting events outwith peak times, which differ from destination to destination. Offering activities all year round and all around the clock not only creates more stable employment, but also ensures communities don’t rely on typical tourist seasons.

These events are also a great opportunity to share the local culture and traditions with visitors, enriching their journeys, fostering respect and creating value.

A man dressed as Rabbie Burns reads from a book, speaking loudly to an audience

Burns Night is a tradition that has been enjoyed for over 200 years. Visitors come from far and wide – and even participate virtually – to take part in this Scottish festival

A sustainable sector

It’s not only visitors who can do their part. Tourism organisations and heritage bodies should develop low-carbon ways of working.

This includes how organisations like us operate and looking at the entire tourism life cycle:

  • retail and active
  • sustainable travel
  • sustainable procurement
  • circular economy
  • waste management, such as reducing food waste and the use of single-use plastic items
A series of paper bags on a table

We have changed from plastic bags in our gift shops, to paper bags printed with non-toxic ink. We also offer a 25p discount when using a reusable cup to encourage their use over single-use items.

Want to know more? Discover how we’re working towards sustainable tourism at HES in our Climate Action Plan.


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About Author

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Vanessa Glindmeier

Vanessa is our Responsible Tourism Coordinator. During her 12-month development opportunity, she will coordinate the drafting of a Responsible Tourism Strategy for the organisation. Vanessa studied Modern Languages and Cultures and Heritage and Cultural Tourism Management, the latter has paved the path for her to join HES and work to care for our historic environment.